Book Reviews of Making Niche Marketing Work: How to Grow Bigger by Acting Smaller

Making Niche Marketing Work: How to Grow Bigger by Acting Smaller
Making Niche Marketing Work How to Grow Bigger by Acting Smaller
Author: Robert E. Linneman, John L. Jr. Stanton
ISBN-13: 9780070379541
ISBN-10: 0070379548
Publication Date: 5/1991
Pages: 260
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Publisher: Mcgraw-Hill
Book Type: Hardcover
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This book covers:
-Building a nick marketing database
-Customizing products and services to meet customer needs
-Taking the successful plunge into regional and local marketing
-Preempting competition by critiquing your own position first
-Solving niche marketing problems in production, operations, logistics, distribution, planning, and personnel
-Structuring flexible niche marketing plans