We see that javascript is disabled or not supported by your browser - javascript is needed for important actions on the site. Read more

What's New - Home - Login

Member $avings: $81,543,124.69 | Books Available: 800,258 | Members Online: 277

Swap Used Books - Buy New Books at Great Prices!

How To Swap Books Sign Up Search submenu

PBS Market (New Books)

Gift Buying Guide

Book Browser Advanced Search Books Posted Today Member Book Reviews Award Winning Books NYT Best Sellers Amazon Best Sellers Most Traveled Copies Club Wish List

Discussion Forums Book Lists

Club Lists My Book Lists My Watched Lists Create a List

Blog Donations

School Donation Program In Memory of... Military Donation Program Friends of PBS

Box-O-Books Maps The Eclectic Pen Fun Stuff

20 Questions Sudoku Bookmark Creator

Top 100

Requests Posts Swappers Referrers Reviewers

Pulse of PBS Spread The Word

Invite Friends Bookmarks Facebook Page Facebook App More Ways...

Photo Gallery Recipes Club Tag Cloud Member Testimonials

Help Center submenu

How To Swap Books Browse Help Docs Ask the Librarian PBS Member Icons Live Help

Kiosk

PBS Market (New Books) Go Shopping Buy Credits Buy PBS Money Upgrade Membership Gift Certificates Transfer Credits

Need Help?

Search - Making It Personal: How to Profit from Personalization without Invading Privacy

Making It Personal How to Profit from Personalization without Invading Privacy
Author: Bruce Kasanoff

We now have at our fingertips access to immense amounts of personal data-from purchasing habits to medical records. Everything we do and everywhere we go leaves a trail; the difference now is that it's all being recorded, analyzed, and disseminated by sophisticated processing systems. The power of these systems is enormous. Businesses use the... more »m to enhance customer relationships, distribute knowledge and expertise across a global enterprise, and negotiate more effectively with suppliers, distributors, and partners. The medical, educational, governmental, and non-profit communities are using them to more effectively serve the needs of their constituents. But there's a dark side. At what point does this data mining cross the line into invasion of privacy, unethical, or even illegal practices? What happens if proprietary information is accidentally released or gets into the wrong hands? Or when human judgment takes a back seat to computer-generated reports? In Making It Personal, business and technology expert Bruce Kasanoff explores the how to make the most of personalization technologies without crossing that line. In fascinating detail, he describes initiatives underway that sound like science fiction, from biometric facial recognition sensors to employee behavior monitoring systems to geospatial vehicle-tracking devices-all of which are gathering, analyzing, recording, and disseminating information about us. Illustrating these increasingly common practices with examples drawn from all types of organizations, Kasanoff considers the implications, as individuals and businesses become increasingly interconnected. The result is not only a compelling and thought-provoking narrative, but also a practical framework from which to assess the opportunities and threats posed by personalization-and how you and your company will respond. As technology comes to permeate virtually every aspect of work and life, Kasanoff sees the greatest dangers to personal freedom and privacy coming not from isolated cases of information piracy or misuse but from business leaders in general who stick their heads in the sand and refuse to ask tough questions now about how best to balance personalization and privacy. Making It Personal is a mission-critical briefing for anyone concerned with a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

ISBN-13: 9780738205366
ISBN-10: 0738205362
Publication Date: 11/2001
Pages: 240
Edition: 1st
Rating:

0 stars, based on 0 rating

Publisher: Perseus Books Group
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review

Genres:

Back to the Top ↑

Search - Making It Personal: How to Profit from Personalization without Invading Privacy

Loading...