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Making Pricing Decisions: A Study of Managerial Practice
Making Pricing Decisions A Study of Managerial Practice
Author: Adamantis Diamantopoulos, B. Mathews
This book explores the relationship between the market environment and the pricing process. The primary price-related issues are all explored in the context of a basic framework. The text avoids heavy reliance on statistical or technical treatment and clearly outlines managerial implications and techniques.
ISBN-13: 9780412492402
ISBN-10: 0412492407
Publication Date: 11/17/1994
Pages: 168
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Publisher: Intl Thomson Business Press
Book Type: Hardcover
Members Wishing: 0
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