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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy
Malcolm McDonald on Marketing Planning Understanding Marketing Plans and Strategy
Author: Malcolm McDonald
A primer for marketing professionals and students, the second edition of Malcolm McDonald on Marketing Planning provides a clear guide to marketing planning. Focussing on the practical application of marketing planning this book will guide readers through the production of a marketing plan that has real world application. Key content includes de...  more »
ISBN-13: 9780749478216
ISBN-10: 0749478217
Publication Date: 11/28/2016
Pages: 192
Edition: 2
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Publisher: Kogan Page
Book Type: Paperback
Members Wishing: 0
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