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The Man Who Sold America: The Amazing (but True!) Story of Albert D. Lasker and the Creation of the Advertising Century
The Man Who Sold America The Amazing Story of Albert D Lasker and the Creation of the Advertising Century - but True!
Author: Jeffrey L. Cruikshank, Arthur W. Schultz
We're living in the Age of Persuasion. Leaders and organizations of all kinds--public and private, large and small--fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines and radio thr...  more »
ISBN-13: 9781591393085
ISBN-10: 1591393086
Publication Date: 8/12/2010
Pages: 480
Rating:
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Publisher: Harvard Business Press
Book Type: Hardcover
Members Wishing: 0
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