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Manage Your Reputation: How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset
Manage Your Reputation How to Plan Public Relations to Build and Protect the Organization's Most Powerful Asset
Author: Roger Haywood
A recent survey showed that in the US senior CEOs spent 65% of their time in organized communications. The more successful the company the more time they spent: the CEO is really the senior PR officer. Whether it’s investor relations, legal or environmental accountability, ethical issues, employee care or customer service, the media’s spotlight ...  more »
ISBN-13: 9780749437947
ISBN-10: 0749437944
Pages: 272
Edition: 2nd
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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