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Management: Building Competitive Advantage : Businessweek Edition
Management Building Competitive Advantage Businessweek Edition Author:Thomas S. Bateman, Scott Snell Although MANAGEMENT: BUILDING COMPETITIVE ADVANTAGE, 4TH EDITION, by Bateman and Snell takes a traditional functional approach, it is organized around four modern themes: Cost, Quality, Speed, and Innovation. In the 4th edition we've reduced the chapter count from 21 to 18.