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The Management and Practice of Public Relations
The Management and Practice of Public Relations
Author: Norman Stone
Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this new text the author provides a comprehensive survey and analysis of PR drawing on ...  more »
ISBN-13: 9780333609750
ISBN-10: 0333609751
Publication Date: 8/30/1995
Pages: 328
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Publisher: Palgrave Macmillan
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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