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Managerial Economics Plus Smarthinking
Managerial Economics Plus Smarthinking
Author: William Boyes
In The New Managerial Economics, Boyes introduces non-majors to the power of economics in business decision making. The text's intuitive approach clearly highlights how economics influences marketing, management, and other business-related decisions. Numerous cases and real-world applications reinforce the material and allow students to p...  more »
ISBN-13: 9780618839476
ISBN-10: 061883947X
Publication Date: 6/3/2006
Edition: 1
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Publisher: Houghton Mifflin Company
Book Type: Hardcover
Members Wishing: 0
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