Search - Managing Brand Equity

Managing Brand Equity
Managing Brand Equity
Author: David A. Aaker
The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competi...  more »
The Market's bargain prices are even better for Paperbackswap club members!
Retail Price: $35.00
Buy New (Hardcover): $22.59 (save 35%) or
Become a PBS member and pay $18.69+1 PBS book credit (save 46%)
ISBN-13: 9780029001011
ISBN-10: 0029001013
Publication Date: 9/9/1991
Pages: 299
Rating:
  • Currently 4.3/5 Stars.
 2

4.3 stars, based on 2 ratings
Publisher: Free Press
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: