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Managing Global Accounts (American Marketing Association)
Managing Global Accounts - American Marketing Association
Author: Noel Capon, Dave Potter, Fred Schindler
Learn to effectively manage your global accounts from global account authorities! With practical and proven insight for developing and maintaining a global account program, MANAGING GLOBAL ACCOUNTS delivers invaluable tips for selecting global accounts, developing line organization, securing senior management commitment, finding effective accoun...  more »
ISBN-13: 9780324400762
ISBN-10: 0324400764
Publication Date: 12/5/2005
Pages: 288
Edition: 1
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Publisher: South-Western Educational Pub
Book Type: Hardcover
Other Versions: Paperback
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