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Managing Global Accounts
Managing Global Accounts
Author: Noel Capon, Dave Potter, Fred Schindler
As globalization takes hold several things happen; customers are more demanding and sophisticated, competition gets tougher, business is more complex and fast changing, and highly competent global account managers are in short supply. The managerial challenges of competing in a global world are more difficult in orders of magnitude than competin...  more »
ISBN-13: 9780979734434
ISBN-10: 0979734436
Publication Date: 6/18/2008
Pages: 256
Edition: Second
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Publisher: Wessex Press
Book Type: Paperback
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