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Managing in the Global Business Environment: Issues, Organizations, and Functions
Managing in the Global Business Environment Issues Organizations and Functions Author:Mark R. Eaker, Faith J. Rubenstein This casebook focuses on the globalization issues that in the past have been difficult to research and teach. It is a collection of cases that deal with global issues and the impact they have on managerial decisions that cross-border or cross-cultural elements bring to the business world. Using these cases in the classroom allows faculty to in... more »troduce the global dimensions of business at the same time they introduce topics such as capital budgeting, sourcing, brand management, and bargaining and negotiation. International aspects of business are not seen as separate problems, but as integral to the challenges that face managers in today's global business environment.« less