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Managing Global Customers: An Integrated Approach
Managing Global Customers An Integrated Approach
Author: George S. Yip, Audrey J.M. Bink
Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bec...  more »
ISBN-13: 9780199229833
ISBN-10: 019922983X
Publication Date: 10/18/2007
Pages: 275
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Publisher: Oxford University Press, USA
Book Type: Hardcover
Members Wishing: 0
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