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Managing Innovation, Second Edition: New Technology, New Products, and New Services in a Global Economy
Managing Innovation Second Edition New Technology New Products and New Services in a Global Economy
Author: John E. Ettlie
Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and re...  more »
ISBN-13: 9780750678957
ISBN-10: 075067895X
Publication Date: 4/3/2006
Pages: 528
Edition: 2
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Publisher: Butterworth-Heinemann
Book Type: Paperback
Members Wishing: 0
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