Skip to main content
PBS logo
 
 

Search - Managing Marketing: Concepts and Irish Cases

Managing Marketing: Concepts and Irish Cases
Managing Marketing Concepts and Irish Cases
Author: John A. Murray, Aidan O'Driscoll
This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms. The book follows a systematic approach from the planning of marketing acti...  more »
ISBN-13: 9780717119523
ISBN-10: 0717119521
Publication Date: 12/31/1993
Pages: 512
Edition: 2nd edition
Rating:
  ?
0 stars, based on 0 rating
Publisher: Gill & Macmillan Ltd
Book Type: Paperback
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres:


Back to the Top ↑
By using this Web site, you confirm that you have read, understood, and agreed to be bound by the Terms of Use. As an Amazon Associate we earn from qualifying purchases.
US Patent Number 7,877,315 | Copyright © 2004 - 2024 PaperBackSwap.com. All Rights Reserved.