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Search - Managing New Products: Using the MAP System to Accelerate Growth (Third Edition)

Managing New Products: Using the MAP System to Accelerate Growth (Third Edition)
Managing New Products Using the MAP System to Accelerate Growth - Third Edition
Author: Thomas D. Kuczmarski
The right new products program can produce exponential growth..if all the pieces are in place. And that's what this all-new edition of Tom Kuczmarski's landmark book does. It broadens and deepens the message of previous editions with the introduction of a new approach whose greatest strengths are its simplicity, effectiveness, and proven resul...  more »
ISBN-13: 9780967781709
ISBN-10: 0967781701
Publication Date: 3/15/2000
Pages: 274
Edition: 3
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Publisher: Book Ends Publishing
Book Type: Hardcover
Members Wishing: 0
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