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Managing New Technology Development
Managing New Technology Development
Author: William E. Souder, J. Daniel Sherman
New technology development starts with the generation of an idea. It ends with that idea's commercial applications: a new product or a new service in between is a complex sequence of stages demanding specialized management methods. With this in-depth survey, R&D, marketing, and engineering managers can learn from the foremost experts about the m...  more »
ISBN-13: 9780070597488
ISBN-10: 0070597480
Publication Date: 12/1/1993
Pages: 348
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Publisher: McGraw-Hill Professional
Book Type: Hardcover
Members Wishing: 0
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