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Market Oriented Pricing: Strategies for Management
Market Oriented Pricing Strategies for Management
Author: Michael H. Morris, Gene Morris
This volume offers a comprehensive guide to market-based pricing strategies. The authors present pricing as a relatively simple but extremely powerful marketing tool--a creative variable that managers can manipulate to accomplish a wide variety of ends. Arguing that companies must move away from the traditional, short-term, reactive methods reli...  more »
ISBN-13: 9780844234601
ISBN-10: 0844234605
Pages: 224
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Publisher: Ntc Business Books
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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