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Market Segmentation: A Step-by-Step Guide to Profitable New Business
Market Segmentation A StepbyStep Guide to Profitable New Business
Author: Michael J. Croft
Market segmentation provides a focused approach to winning the game of marketing. It answers the central questions facing any business: Which groups of users should you serve? With whom should you compete? How can you outperform them? Using a step-by-step approach, the author leads the reader through the various stages of identification, imp...  more »
ISBN-13: 9780415097369
ISBN-10: 0415097363
Publication Date: 10/27/1994
Pages: 176
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Publisher: Routledge
Book Type: Paperback
Members Wishing: 0
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