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Marketer: A Simulation
Marketer A Simulation
Author: Jerald R. Smith
Comprehensive and easy-to-learn, Marketer: A Simulation, 3/e, is a business simulation game that provides students with a realistic marketing decision-making experience. Students learn the relevance of course principles and see how the various functional areas of business affect each other. Students interact in teams as well as with the s...  more »
ISBN-13: 9780395425466
ISBN-10: 0395425468
Pages: 112
Edition: 2nd
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Publisher: Houghton Mifflin (P)
Book Type: Paperback
Members Wishing: 0
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