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Search - Marketing 2000, Eleventh Edition And Smith Mgr, Second Edition

Marketing 2000, Eleventh Edition And Smith Mgr, Second Edition
Marketing 2000 Eleventh Edition And Smith Mgr Second Edition
Author: William M. Pride
Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student. Ancillary package available upon adoption.
ISBN-13: 9780618097395
ISBN-10: 0618097392
Publication Date: 3/29/2000
Edition: 11
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Publisher: Houghton Mifflin Company
Book Type: Paperback
Members Wishing: 0
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