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Marketing, 2008 Edition
Marketing 2008 Edition
Author: William M. Pride, O. C. Ferrell
Engaging and motivating students with diverse backgrounds and varied interests in marketing requires stimulating and effective teaching materials--and Pride/Ferrell continues to be the resource of choice for instructors. Combining contemporary coverage of marketing strategies and concepts with real-world examples, Marketing's text and its outsta...  more »
ISBN-13: 9780618799701
ISBN-10: 0618799702
Publication Date: 1/26/2007
Pages: 629
Edition: 14
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Publisher: South-Western College Pub
Book Type: Hardcover
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