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Marketing 2016
Marketing 2016
Author: William M. Pride, O. C. Ferrell
Pride and Ferrell's MARKETING 2016 provides a thorough overview of essential marketing principles within a visually engaging, reader-friendly presentation. This popular, proven book helps readers develop the knowledge and decision-making skills they need to succeed in today's competitive business environment. MARKETING 2016 delivers in-depth cov...  more »
ISBN-13: 9781285858340
ISBN-10: 1285858344
Publication Date: 1/12/2015
Pages: 832
Edition: 18
Rating:
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Publisher: Cengage Learning
Book Type: Paperback
Members Wishing: 0
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