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Marketing 3.0: From Products to Customers to the Human Spirit
Marketing 30 From Products to Customers to the Human Spirit
Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. ...  more »
ISBN-13: 9780470598825
ISBN-10: 0470598824
Publication Date: 5/3/2010
Pages: 188
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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