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Marketing 4.0: From Products to Customers to the Human Spirit
Marketing 40 From Products to Customers to the Human Spirit
Author: Philip Kotler
This book answers the ultimate question in the minds of next-generation marketers: ?In a connected world, what are the new rules of marketing?? With increased mobility and connectivity, customers have shorter attention span to consider and evaluate brands. There are two major implications. First, marketers need to stand out and deliver a moment ...  more »
ISBN-13: 9781119341208
ISBN-10: 1119341205
Publication Date: 12/27/2016
Pages: 256
Edition: 1
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Publisher: Wiley
Book Type: Hardcover
Members Wishing: 0
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