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Marketing Accountability: How to Measure Marketing Effectiveness
Marketing Accountability How to Measure Marketing Effectiveness
Author: Malcolm McDonald, Peter Mouncey
One of the biggest issues facing marketers today is accountability for marketing expenditure. No CEO or CFO wants to hear that their marketing investment was a failed gamble.Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing and important reading for marketing professionals. Based on seven yea...  more »
ISBN-13: 9780749453862
ISBN-10: 0749453869
Publication Date: 7/28/2009
Pages: 304
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Publisher: Kogan Page
Book Type: Hardcover
Members Wishing: 0
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