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The Marketing Audit: Translating Marketing Theory into Practice (Marketing Series: Practitioner)
The Marketing Audit Translating Marketing Theory into Practice - Marketing Series: Practitioner
Author: Malcolm McDonald, John Leppard
Marketing courses provide the conceptual framework for marketers, but the theory does not always translate for practical application. Combining both marketing theory and practice, this book tackles different aspects of marketing, and discusses how these can be integrated into a marketing plan. The exercises featured aim to test an organization's...  more »
ISBN-13: 9780750600897
ISBN-10: 0750600896
Publication Date: 6/3/1991
Pages: 192
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Publisher: Butterworth-Heinemann Ltd
Book Type: Paperback
Members Wishing: 0
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