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Marketing: The Basics
Marketing The Basics
Author: Karl Moore, Niketh Pareek
Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international...  more »
ISBN-13: 9780415380799
ISBN-10: 0415380790
Publication Date: 8/17/2006
Pages: 232
Edition: 1
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Publisher: Routledge
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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