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Marketing Channels: A Management View (Dryden Press Series in Marketing)
Marketing Channels A Management View - Dryden Press Series in Marketing
Author: Bert Rosenbloom
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, and technol...  more »
ISBN-13: 9780030977367
ISBN-10: 0030977363
Publication Date: 4/1994
Pages: 774
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Publisher: Harcourt
Book Type: Hardcover
Members Wishing: 0
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