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Marketing Channels: A Management View
Marketing Channels A Management View
Author: Bert Rosenbloom
"Marketing Channels: A Management View, 8/e, International Edition" a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, ...  more »
ISBN-13: 9780538477604
ISBN-10: 0538477601
Publication Date: 10/1/2011
Pages: 650
Edition: International ed of
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Publisher: Thomson South-Western
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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