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Marketing Channels: A Relationship Management Approach (The Irwin Series in Marketing)
Marketing Channels A Relationship Management Approach - The Irwin Series in Marketing
Author: Lou E. Pelton, David Strutton, James R. Lumpkin
Channels Marketing, or Marketing Channels, at both the undergraduate and MBA level. This will be the first text to use the relationship marketing perspective in the channels course. The authors have created a Channels Relationship Model (CRM), which is the guiding framework of the book. This book will contain a combination of text, cases, and re...  more »
ISBN-13: 9780256178029
ISBN-10: 025617802X
Publication Date: 10/31/1996
Pages: 752
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Publisher: Irwin Professional Publishing
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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