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Marketing: Connecting With Customers
Marketing Connecting With Customers
Author: Gilbert D. Harrell, Gary L. Frazier
Designed for the Principles of Marketing course, this book communicates precisely what todayÕs outstanding marketers do—CONNECT. It examines five supporting themes that will shape the field of marketing well into the 21st century: Connecting through technology, Connecting through relationships, Conn...  more » with diversity, Connecting
ISBN-13: 9780130182708
ISBN-10: 0130182702
Edition: Package
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Publisher: Prentice Hall College Div
Book Type: Paperback
Other Versions: Hardcover
Members Wishing: 0
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