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Marketing: Contemporary Concepts and Practices
Marketing Contemporary Concepts and Practices
Author: William F. Schoell
The sixth edition of Schoell/Guiltinan will vastly improve student's comprehension of the subject by grabbing their attention, involving them, and generating excitement. The all new design, which places emphasis on visual learning, was based on research of student's learning and study habits as well as extensive class testing. Key concept graphi...  more »
ISBN-13: 9780205076567
ISBN-10: 0205076564
Pages: 685
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Publisher: Allyn & Bacon
Book Type: Hardcover
Other Versions: Paperback
Members Wishing: 0
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