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Marketing Corporate Image
Marketing Corporate Image
Author: James R. Gregory, Jack Wiechmann
A finely honed image is essential for positioning a company for maximum growth and is a powerful marketing asset. Marketing Corporate Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and other media into corporate marketing efforts, and it provides ...  more »
ISBN-13: 9780844233079
ISBN-10: 0844233072
Publication Date: 1/11/1999
Pages: 288
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Publisher: McGraw-Hill
Book Type: Hardcover
Members Wishing: 0
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