Skip to main content
PBS logo
 
 

Search - Marketing: Creating Value for Customers

Marketing: Creating Value for Customers
Marketing Creating Value for Customers
Author: Gilbert A. Churchill, J. Paul Peter
Churchill and Peter are two of the most respected educators and researchers in the marketing discipline. Their text has a strong theme of customer value, and offers coverage of the most current topics: relationship marketing, technology, IMC, global marketing, services, and small businesses (through extensive examples). This concise text is le...  more »
ISBN-13: 9780075618003
ISBN-10: 0075618001
Publication Date: 1/1998
Rating:
  ?

0 stars, based on 0 rating
Publisher: Mcgraw-Hill College
Book Type: Hardcover
Members Wishing: 0
Reviews: Amazon | Write a Review


Genres: