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The Marketing Cynic's Reader
The Marketing Cynic's Reader
Author: Edward Moss
This informative work takes a sideways and sometimes irreverent swipe at the business of marketing, whilst offering sound and experience-based guidance about the whole gamut of marketing communications. In order to get the reader's creative juices flowing, Edward Moss adds a wide range of illustrative examples to his descriptions of marketing co...  more »
ISBN-13: 9781852524043
ISBN-10: 1852524049
Publication Date: 4/25/2002
Pages: 180
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Publisher: Management Books 2000 Ltd
Book Type: Paperback
Members Wishing: 0
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