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Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R (FT Press Analytics)
Marketing Data Science Modeling Techniques in Predictive Analytics with Python and R - FT Press Analytics
Author: Thomas W. Miller
Now , a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world ap...  more »
ISBN-13: 9780133886559
ISBN-10: 0133886557
Publication Date: 5/11/2015
Pages: 225
Edition: 1
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Publisher: Pearson FT Press
Book Type: Hardcover
Members Wishing: 0
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