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Search - Marketing the e-Business (Routledge eBusiness)

Marketing the e-Business (Routledge eBusiness)
Marketing the eBusiness - Routledge eBusiness
Author: Lisa Harris, Charles Dennis
E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and structure. Fully updated to reflect the latest develop...  more »
ISBN-13: 9780415965002
ISBN-10: 0415965004
Publication Date: 12/20/2007
Pages: 368
Edition: 2
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Publisher: Routledge
Book Type: Hardcover
Other Versions: Paperback
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