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Marketing Engineering: Computer-Assisted Marketing Analysis and Planning
Marketing Engineering ComputerAssisted Marketing Analysis and Planning
Author: Gary L. Lilien, Arvind Rangaswamy
ISBN-13: 9780321030504
ISBN-10: 0321030508
Publication Date: 1/1998
Pages: 400
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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