Search - The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion

The Marketing Glossary: Key Terms, Concepts and Applications in Marketing Management, Sales, Advertising, Public Relations, Direct Marketing, Market Research, Sales promotion
The Marketing Glossary Key Terms Concepts and Applications in Marketing Management Sales Advertising Public Relations Direct Marketing Market Research Sales promotion
Author: Mark N. Clemente
A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the Am...  more »
ISBN-13: 9780971943421
ISBN-10: 0971943427
Pages: 504
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Publisher: Clementebooks
Book Type: Paperback
Other Versions: Hardcover
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