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Marketing and Health Care Organizations
Marketing and Health Care Organizations
Author: Colin Gilligan, Robin Lowe
The need for a more conscious, focused and proactive approach to the management of health-care organizations has increased substantially. One consequence of this is that health-care managers are having to look at managerial approaches and techniques that previously were the province of the private sector. Prominent among those is the whole area ...  more »
ISBN-13: 9781857751901
ISBN-10: 1857751906
Publication Date: 1/1/1995
Pages: 224
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Publisher: Radcliffe Publishing Ltd
Book Type: Paperback
Members Wishing: 0
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