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Search - Marketing for Hospitality and Tourism (3rd Edition)

Marketing for Hospitality and Tourism (3rd Edition)
Marketing for Hospitality and Tourism - 3rd Edition
Author: Philip Kotler, John T. Bowen, James C. Makens
The bible of the field. Easy-to-read and user-friendly, this book provides examples and applications that illustrate the major decisions hospitality marketing managers face in their efforts to balance objectives and resources against needs and opportunities in today's global marketplace. Real-world in focus, it reflects the authors' r...  more »
ISBN-13: 9780130996114
ISBN-10: 0130996114
Publication Date: 7/10/2002
Pages: 912
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Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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