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Marketing Human Service Innovations (SAGE Library of Social Research)
Marketing Human Service Innovations - SAGE Library of Social Research
Author: Jack Rothman
Rothman and his associates evaluate the efforts to get community mental health professionals to use a new handbook. They compare the campaign's direct mail advertising with workshops that introduced the handbook to key people. Which worked best, mass or personal communication? The authors provide a range of findings with practical implications f...  more »
ISBN-13: 9780803919648
ISBN-10: 0803919646
Publication Date: 3/1/1983
Pages: 262
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Publisher: Sage Publications, Inc
Book Type: Hardcover
Members Wishing: 0
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