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The Marketing Information Revolution
The Marketing Information Revolution
Author: Robert C. Blattberg, Rashi Glazer
Focuses on five stages of the information value chain: data collection and transmission, data management, data interpretation, models, and decision support systems. DLC: Marketing-Data processing.
ISBN-13: 9780875843292
ISBN-10: 0875843298
Pages: 373
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Publisher: Harvard Business School Press
Book Type: Hardcover
Members Wishing: 0
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