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Marketing on the Internet for Industrial Companies
Marketing on the Internet for Industrial Companies
Author: Stephen Lund
The industrial marketplace has changed dramatically. So too have the customers who shop there. — No longer do buyers and specifiers go to the phone when they're in need of product information. Now they go to the Internet, and their expectations are extraoridnarily high. — In this new era of industrial marketing, companies that aim to stay in the...  more »
ISBN: 74873
Pages: 154
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Publisher: Thomas Publishing Company
Book Type: Paperback
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