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Marketing on the Internet for Industrial Companies
Marketing on the Internet for Industrial Companies Author:Stephen Lund The industrial marketplace has changed dramatically. So too have the customers who shop there. — No longer do buyers and specifiers go to the phone when they're in need of product information. Now they go to the Internet, and their expectations are extraoridnarily high. — In this new era of industrial marketing, companies that aim to stay in the... more » game and play competitively need to understand and adapt to customers' ever-changing, ever-expanding needs.
"Industrial Marketing on the Internet: Insights & Essentials" provides sound strategies, tactical ideas and practical advice from experts who understand the Web and know how to use it to create a competitive advantage.
From it, you'll gain the know-how you need to kick-start your company's e-Business initiatives, and you'll discover the inseparable connection between 'online' and 'bottom line'.« less