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Search - Marketing: Learning Gde.to 2r.e

Marketing: Learning Gde.to 2r.e
Marketing Learning Gdeto 2re
Author: William G. Zikmund, Michael D'Amico
This text introduces students to marketing through a managerial/strategic focus while addressing current issues such as multiculturalism, ethics, quality, the environment and internationalism. This fifth edition includes additional chapters on the micro and macroenvironment.
ISBN-13: 9780471838883
ISBN-10: 0471838888
Publication Date: 3/5/1986
Pages: 466
Edition: 2nd
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Publisher: John Wiley & Sons Inc
Book Type: Paperback
Members Wishing: 0
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