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Marketing Looseleaf w/Power Web Package
Marketing Looseleaf w/Power Web Package
Author: William O. Bearden, Thomas N. Ingram
Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / tec...  more »
ISBN-13: 9780072461275
ISBN-10: 0072461276
Publication Date: 10/16/2000
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Publisher: Irwin/McGraw-Hill
Book Type: Ring-bound
Members Wishing: 0
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