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Marketing Management (13th Edition) (Marketing Management)
Marketing Management - 13th Edition - Marketing Management
Author: Philip Kotler, Kevin Keller
Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targe...  more »
ISBN-13: 9780136009986
ISBN-10: 0136009980
Publication Date: 3/6/2008
Pages: 816
Edition: 13
Rating:
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5 stars, based on 1 rating
Publisher: Prentice Hall
Book Type: Hardcover
Members Wishing: 0
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