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Marketing Management: An Asian Perspective (2nd Edition)
Marketing Management An Asian Perspective - 2nd Edition
Author: Philip Kotler, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong
The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new challenges for regional marketers and proposes fresh ways of thinking about them. At the same time, it continues to build on the fundamental features of the first edition. The book includes illustrations of Asi...  more »
ISBN-13: 9780130109804
ISBN-10: 0130109800
Publication Date: 11/22/1999
Pages: 920
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Publisher: Prentice Hall
Book Type: Paperback
Members Wishing: 0
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